Jaguar announces “Fearless Design” inspired concepts

This year Jaguar – headline sponsor of Clerkenwell Design Week 2014 – will undertake a collaborative project with fellow event partner Foscarini, which will culminate with the unveiling of a bespoke installation inspired by the new Jaguar F-TYPE Coupé sports car.

For the 2014 edition, Jaguar will theme its presence on physical concepts representing ‘Fearless Design.’

This theme will be integral to the Jaguar and Foscarini installation, which will be presented as an illuminated sculpture in the Farmiloe Building’s atrium.

In addition, on 2 May Jaguar will also announce the winner of a design competition launched and coordinated through Jaguar UK’s official social media channels.

The competition invited designers to showcase a design concept, and share the image on Twitter or Instagram using #FearlessDesign.

In 140 characters, the inspiration and details behind the concept was to be explained. Only one rule existed – each concept should be a representation of Fearless Design.

The winner will be selected by Jaguar Design Director Ian Callum and the creation will be brought to life and become a focal point of the Jaguar suite of exhibits at Clerkenwell Design Week.

Alongside these unique installations will be a production version of the new Jaguar F-TYPE R Coupé, the most dynamically-capable and performance-focused Jaguar ever.

(Source: Jaguar)