share on BufferThe new GM Korea Design Center, inaugurated on April 25, 2014, is located at its headquarters in Incheon, Korea and will support exterior and interior vehicle styling, digital design and studio engineering for GM’s global vehicle programs.
“We view our design operations in Korea as a key component within our global network of Design Centers,” said Ed Welburn, GM vice president, Global Design.
“That is because great design is not only understood and appreciated in Korea – it is celebrated. Today’s announcement will allow the Korean design team to continue to positively impact GM’s future product portfolio around the world, and it will provide us the ability to attract and develop young Korean designers for many years to come.”
GM Korea is one of seven fully integrated design, engineering and manufacturing operations within GM. As one of GM’s leading design facilities, the GM Korea Design Center has made contributions to global GM in designing many of GM’s best-selling products, including the Chevrolet Spark, Aveo and Cruze.
GM Korea President and CEO Sergio Rocha said, “Our new operations represent a significant investment in research and development by GM.
“They reflect our parent company’s strong commitment to enable our local team members to dream, create and develop design strategies for future products that will give GM a competitive edge around the globe.”
The new design center has received Leadership in Energy and Environment Design (LEED) certification from the U.S. Green Building Council.
This is part of the design team’s commitment to adopt GM’s industry-leading environmental design practices.
GM has invested an average of more than KRW 1 trillion annually in Korea over the last 11 years since the establishment of GM Korea in 2002.
(Source: General Motors)
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