Interior Motives China Conference 2010
Abstract/Summary
Despite Europe being grounded due to volcanic ash, the third Interior Motives China conference got underway in Beijing with a record number of delegates and speakers – proof, as if it were needed, that this event is now one of the most important in the global car design calendar.
This year’s theme was ‘New brands and the search for a design identity’, and among the audience were young Chinese designers keen to learn more about international car design techniques, as well as veteran western designers hoping to gain a deeper understanding of the market they are creating vehicles for.
(Source: Car Design News)