Interior Motives China Conference 2010

by: Namrita Chow 4 May 2010 | 14 views
Year: 2010 | Document Type: ARTICLE | File Format: html | Language: uk
Interior Motives China Conference 2010
Car Design News, 22 April 2010.

Abstract/Summary

Despite Europe being grounded due to volcanic ash, the third Interior Motives China conference got underway in Beijing with a record number of delegates and speakers – proof, as if it were needed, that this event is now one of the most important in the global car design calendar.

This year’s theme was ‘New brands and the search for a design identity’, and among the audience were young Chinese designers keen to learn more about international car design techniques, as well as veteran western designers hoping to gain a deeper understanding of the market they are creating vehicles for.

(Source: Car Design News)

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